MoSave is a micro-savings platform for daily income earners and friendship network.
The company needed to a marketing strategy to capitalise on. It also needed intelligent analysis on saving transactions carried out on the platform on day to day basis.
We produced a marketing and brand communication strategy for the MoSave brand with clear definitions of their target audience and customer acquisition strategy.
We also came through with analytics intelligence mining data on transactions to provide reports based on requirements received for the business.
Buyer persona document produced to enable sales
Marketing strategy produced for high level planning and guide the sales team
Excel tool deployed for analytics intelligence and reporting