My Campus chat is an eLearning, chat, study plan and loan application for Nigerian tertiary institution students.
It is a new brand so needed a personality that could resonate with the youths especially tech savy students.
Without much ado, we developed a corporate identity, starting with a logo. A tag line was proposed with other brand personality items. This was coupled with a brand manual kit.
We also went a further mile to propose a marketing strategy it could deploy as soon as it launches. Because we love education 😊.
Corporate identity document was proposed for the new brand
A brand manual kit was produced for all needed brand materials
A brand tone that speaks to their intended audience was tested and confirmed